you want
to work
together?
Let’s talk!
Have a project, a tricky topic or a campaign that needs to stand out?
Tell me about it – I'm happy to think along from the very first idea.
info@moniachicar.com
@moniachicar
Marcel Martins
Logo & label design
By day, Marcel Martins is a master mechanic who knows all about motor oil. In his free time he swaps it for a very different kind: freshly pressed, high-quality olive oil, made in small batches out of pure passion. His second love are classic cars – for him they have always meant the road south to Italy and long summer holidays. So we took his own vintage car, parked it under olive trees and turned it into a logo and labels that bring both worlds together – with a little wink.
Client
Marcel Martins
Services
Logo design, Illustration, Label design
Format
Logo & olive oil labels
Year
2023
The challenge
Olive oil shelves are full of the same green, the same branches and the same fonts. Marcel’s oil needed a personal story that sets it apart – and a look that feels handmade and premium at the same time.
The approach
We turned his own vintage car into the heart of the brand. Roughly illustrated and parked under olive trees, it evokes summer journeys to Italy and gives the label a warm, nostalgic feel.
From vintage car to label
01
Story
Every brand needs a story. Marcel’s was waiting in his garage: a vintage car that stands for the road to Italy, sunshine and holidays.
02
Illustration
I illustrated the car with a loose, sketchy line and placed it under olive trees. A classic frame turns the scene into an emblem – like an old postcard or a vintage badge.
03
Label & colours
From the emblem I derived the labels for the bottles. Olive greens connect the design with the product, gold accents stand for quality and the handwork in every bottle.
Next project
Marius Kapp →
© 2026 Monia Chicar
Impressum
Datenschutz
you want
to work
together?
Let’s talk!
Have a project, a tricky topic or a campaign that needs to stand out?
Tell me about it – I'm happy to think along from the very first idea.
info@moniachicar.com
@moniachicar
Marcel Martins
Logo & label design
By day, Marcel Martins is a master mechanic who knows all about motor oil. In his free time he swaps it for a very different kind: freshly pressed, high-quality olive oil, made in small batches out of pure passion. His second love are classic cars – for him they have always meant the road south to Italy and long summer holidays. So we took his own vintage car, parked it under olive trees and turned it into a logo and labels that bring both worlds together – with a little wink.
Client
Marcel Martins
Services
Logo design, Illustration, Label design
Format
Logo & olive oil labels
Year
2023
The challenge
Olive oil shelves are full of the same green, the same branches and the same fonts. Marcel’s oil needed a personal story that sets it apart – and a look that feels handmade and premium at the same time.
The approach
We turned his own vintage car into the heart of the brand. Roughly illustrated and parked under olive trees, it evokes summer journeys to Italy and gives the label a warm, nostalgic feel.
From vintage car to label
01
Story
Every brand needs a story. Marcel’s was waiting in his garage: a vintage car that stands for the road to Italy, sunshine and holidays.
02
Illustration
I illustrated the car with a loose, sketchy line and placed it under olive trees. A classic frame turns the scene into an emblem – like an old postcard or a vintage badge.
03
Label & colours
From the emblem I derived the labels for the bottles. Olive greens connect the design with the product, gold accents stand for quality and the handwork in every bottle.
Next project
Marius Kapp →
© 2026 Monia Chicar
Impressum
Datenschutz